Welcome to my awareness series – volume 1
After reading this 2-part series you will have the knowledge and tools you need to start building your brand awareness.
What is brand awareness?
Let’s break this down by defining the three key elements of a brand, awareness and who it’s for.
What is a Brand? It’s the image your customers and competitors recognise as the identity of your business; before connecting with the products or services you offer. Some say a Brand is the most valuable asset of the business.
What is Awareness? The Oxford Learner’s Dictionary defines awareness as knowing something; knowing something exists and is important.1
What is a target audience? A target audience is the customers you want to sell to, connect with and provide a positive experience for so they’ll talk about your business with others.
Quick tip for creating a good brand
Choose a name that is easy to pronounce and memorable, to many businesses make the mistake of choosing a quirky name or spell a common word in a different way – not all business can be as successful as Google, keep it simple.
Why is brand awareness important?
The answer is likely obvious, nevertheless I want to cover everything you need to know to get started. Whether you’re looking to start a side hustle, already have a small business and ready to expand or maybe you’ve just landed your first marketing role in a large corporate firm. Wherever you are on your journey, keep reading.
The more people who know about your brand, the better chance you have that your business will survive and grow. By investing time in developing a brand awareness strategy, you create more opportunities to connect with your target audience.
Let’s take a moment to think about what you immediately think and feel when you hear:
- Nike
- Apple
- Macca’s
Now, whether you like or even buy from any of these brands doesn’t matter, the important thing here is, there is a high chance know them and what they sell, thus demonstrating the importance of brand awareness.
If you would like help crafting the right words to use in your brand awareness program or help to develop your brand awareness strategy, contact me at DKs Content & Copywriting.