If you’re spending more time promoting your business, then running it – I can fix that.
If you want to grow your business without increasing your marketing & advertising budget – I can help.
Finally, if you’re struggling to reach the right customers and keep up with content demand – you’re not alone, and I can help with that too.
I’m Kira, a freelance copywriter based in Sydney, Australia.
For more than 15 years, my content strategies and digital campaigns have delivered sales growth for both local and global corporate brands.
Through the craft of using the right words, I have connected with their customer base to drive repeat business and built stronger brand loyalty.
Now, I am here to offer my creative skills and experience to small and medium business owners like you.
Copywriting is crafting the right words to drive action from a potential customer: clicks, likes, follow, product purchase or service bookings.
What’s the difference between content & copywriting?
Content is created to educate, entertain and helps to build brand trust with your customers
Copywriting turns trust into action, and together with the right content, provides consistent awareness and growth for your business.
To connect directly with your existing customers and keep them loyal.
Helps your business get noticed and can save you money.
If you need more than just words, two additional services are available.
Modern digital channels is a marketing term for things like Google Seach, AI Search or your social media like Instagram and LinkedIn.
GEO stands for Generative Engine Optimisation – which simply means the words on your website or through your linked social media accounts is designed to be understood, not only by the people searching for ‘plumber in the Inner West for a burst pipe, but also by the AI-powered search engines like Google Gemini and ChatGPT.
The big difference between how Google Search ranks your business website vs AI-powered search engines is keywords vs clear answers to the questions your potential clients are asking. Google search is not dead, so you need both.
By hiring an expert like DKs Content and Copywriting to design the words across all the digital touchpoints your prospective clients, and the search engines, are viewing – I make sure you have the specific questions being asked.
We’re all familiar with email marketing; it is the strongest sales channel still used today – no matter what industry you’re in. ‘Lifecycle program’: simply means what stage of the relationship your in with your clients.
For example, you’ve had a new client call or contact you via your website for a quote, this part of the lifecycle is top funnel consideration – they have found you, they’re interested but they aren’t a client just yet – a well worded email can be what turns them into a client.
Another example is engagement email programs designed for existing clients, even if you’ve only done one job for them.
Think of it like this, a series of pre-written, professional emails that automatically follow up on the quote you sent or check in with a client 6-months after a job to see if they need more work.
Have you every heard the saying ‘timing is everything?’ Well executional strategy is all about the best time to send your email program. The relevant information to include in your email program and how to ensure what your sending is meaningful to the people you’re contacting.
Having a strong execution strategy means you’re not wasting money on flyers in the wrong suburb or sending emails to people who aren’t ready to book – it’s the roadmap for when, where and what to send and the words you say to get the most bookings.
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Fill in the short form below and let me, Kira, craft the powerful words that matter to grow your customer base & your business.