Here’s what having all the elements together can lead to – Consideration
Let’s start with a recap of what these elements are:
The right Channel Mix
The right ROI formula
Brand driven perception
Now, why is Consideration so important?
Consideration is what I like to call the dating stage. The asking their friends what they think of you stage. The curious stage of hope, the excitement of something new. This stage is your first metric to measure the success of your awareness program and validate that you have done what you set out to do and they, your target audience, is clicking on your ad to find out more.
It’s an indicator your target audience is starting to believe your business / product / service will improve on their already Instagram fabulous lives, today. You’ve started to inspire them, you have them daydreaming about the joy they will feel.
It’s all about your well-crafted, genuine words that have started building trust, a connection, providing certainty that your business / product / service will deliver on its promise, that what you’re offering will meet they need.
Once your business is on their consideration list, your job is already half done.
The next stage – Conversion
Each interaction your target audience has with your ads, has the opportunity to lead to dollars. Which converts to revenue. Conversions grow your sales, applications, bookings and your existing customer base.
When the time is right for them to make that decision to purchase, they will search for your brand, they will compare it with others because they already know what your business / service / product is offering. And today might be the day they buy. Why? Because when they land on your website and read the words on their screen, replicating the promise you have made to meet their need – conversions happen.
Key takeaways
The consideration list is your first metric to help measure the success of your Awareness Program
It’s the dating stage, first impression count
Let’s work together to design your effective Awareness Program. Email me at dks.copywriting@gmail.com
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