The decision to purchase
So, you have the attention of your target audience, they are on your website, or in your store. Now, they have made their first purchase, they “converted”. At this moment you have an existing customer base.
Take a look at my article on How to grow your business from withinfor tips on how existing customers can be a low-cost acquisition channel, when you deliver the value you promised them.
Back to Conversion………..the result of all your marketing activity are working well together.
For every completed application form, completed booking, completed sale, all goes towards your bottom line. And we now have the last step in the ROI framework.
Recap moment
The 3 step ROI framework
- Awareness leads to Consideration which the indicator of your brand penetration in the market
- Consideration drives Conversion
- Conversions equals sales and revenue
In my How to Measure ROI you read tips on way to measure your return from each stage of the framework.
Now what?
Read How to grow your business from within.
Follow me @dks.copywriting on Instagram and Facebook there will be tips on engagement and retention programs up soon.